Jennifer Martin
BOARD MEMBER
Jennifer Martin is a dynamic nonprofit leader, community connector, and strategic visionary with over two decades of experience driving organizational growth, community engagement,
and impactful programming. She currently serves as Executive Director of the Greater Raleigh Merchants Association and Shop Local Raleigh, where she leads strategic initiatives that support more than 1,500 local businesses and strengthen the region’s economic vitality.
Since stepping into her role in 2010, Jennifer has successfully expanded brand awareness, increased revenue, and elevated community engagement through innovative marketing, partnerships, and large-scale events. She is the visionary behind Brewgaloo, a nationally recognized festival drawing over 55,000 attendees annually, and has led major community events such as the Raleigh Christmas Parade, reaching audiences of over 500,000. Her work consistently brings people together in meaningful ways while creating measurable economic and social impact.
Jennifer’s nonprofit leadership experience also includes serving as Executive Director for Susan G. Komen for the Cure in Central Florida, where she managed a $1.2 million budget, expanded fundraising efforts, and grew community partnerships. Earlier in her career, she held leadership roles with the Boy Scouts of America, where she exceeded membership and fundraising goals while developing new programs and community outreach initiatives.
A recognized leader in the Triangle, Jennifer has received numerous honors including Triangle Business Journal’s 40 Under 40 and Women in Business Award. She is also deeply committed to
civic engagement, having served on multiple nonprofit boards and advisory committees focused on homelessness prevention, economic development, and community collaboration.
Jennifer brings to Ship Outreach a powerful combination of strategic leadership, fundraising expertise, marketing acumen, and a passion for building stronger, more connected communities. Her ability to mobilize people, resources, and ideas will play a key role in advancing Ship’s mission to serve, uplift, and transform lives across our community..